Aligned + Purposeful
Strategic Marketing
Hello! I’m Michelle.
Connector of people, ideas and experiences.
I empower entrepreneurs, founders and event organisers to elevate their brand through purposeful marketing campaigns, authentic storytelling, intentional gatherings and global community building.
My method is inspired by the Greek word Meraki - beautifully defined as doing something with love, soul or creativity.
I truly believe in marketing guided by your personalised Meraki Method and through collaborating together, I will help you:
Ideate and refine marketing, events and community building strategies to reset conventional, ineffective tactics.
Challenge uninspiring, “business as usual” event formats to instead offer focused and meaningful gatherings. I can also energise your event as a moderator, MC or host. More details here >
Build purpose-led communities and rethink the ways members connect, network and learn from each other.
Deliver significant value for sponsors and partners by providing authentic ways for them to engage with your community that’s not a sales pitch, but purposeful conversations - such as VIP dinners, retreats pitch competitions and other thought leadership formats.
Embrace intuitive marketing techniques - reducing overwhelm, creating systems and enabling clarity.
Tap into creativity, inspiration and ideas on how you want to authentically show up and share your services and products.
Ideate, plan and create on-brand visual assets, website design, social media content, marketing strategy, community engagement, events, content marketing tools, digital organisation systems and more.
Together, we will develop aligned, purposeful marketing campaigns that deeply resonate - I will be your guide to help you connect the dots between where you are now, what’s missing and how to expand to the next level.
Over the last 10+ years, I’ve had the opportunity to collaborate with global event brands, coaches, creatives, wellness practitioners and thought leaders - you can discover more about me and previous projects via LinkedIn >